With its 'Back to Starbucks' strategy, Starbucks is testing new store designs and refining its menu. It's also adding more power outlets and seating.

Some of the plans are already in motion. In Starbucks cafes, he’s dropped menu items. He’s created delineation between “to-go” and “for here” customers, the latter of whom get their coffee served in ceramic mugs. Niccol also announced sweeping layoffs in an effort to cut the corporate payroll.