Ad buys are a lot like lunch. There ain't no free ones. Or in the case of the burgeoning CTV ad marketplace, there are no ...

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While the analysis focused on detecting bots when ads were served, the ad industry's standard is to filter them after the ...

How was your week? Mine began by me asking agency execs what percentage of their 2030 media buys would be targeting AI agents ...

Freshpet, TurboTax, Geico, Dick's and Buffalo Wild Wings scored from 34% to 20% above norm. Factoring in overall national TV ...

Watson joined the cheeseburger-specializing chain after almost 15 years at Tropical Smoothie Cafe, where he also served as ...

In the U.S., advertisers now have access to over 35 demand-side platforms for Disney platforms. With live program "biddable" ...

With the demo accreditation in hand, Comscore measurement chief Frank Friedman says it's now going for the "hot sauce" -- ...

BeReal is officially launching ads in the U.S., following through with goals previously set by its new owner at a time when ...

Ross Intelligence can immediately seek appellate review of a ruling that it infringed copyright by training its legal ...

Lisa De Bonis remains CEO of Huge. Jay Dettling, who has been CEO of Hero Digital for the last two-and-a-half years recently ...

Samsung Ads research shows 75% of viewers cancel or pause their subscriptions at the end of the season - although they return ...