ABM must move beyond legacy tactics to engage full buying committees and close the gap between strategy and performance.

Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels ...

Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to ...

Taylor Swift’s brand strategy offers important lessons for marketers—emphasizing ownership, emotional connection, strategic ...

Which factors are most important to B2B sales teams when choosing a CRM? What are salespeople's biggest complaints with their ...

This infographic covers five key social media ad shifts that marketers should be watching, and it explains which industries ...

Projected to be worth $1.5 trillion globally by 2030, the fast-growing digital marketing and advertising sectors are certainly having their moment in the spotlight. So why are competitive companies ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

The world of public relations is multifaceted, striving to cover everyone's media needs, from established healthcare companies to fresh startups and celebrities in need of crisis management. PR for ...

Great storytelling helps you build connections with your content and inspires action. So, how can you become a better storyteller? An infographic (below) from Nathan Hirsch explores key tips and ...

Artificial Intelligence - This infographic compares the global Web traffic for the top 10 search engines with the global Web ...