During the INMA Subscription Masters Webinar series on Wednesday, INMA's Researcher-in-Residence Greg Piechota gave attendees ...

Media companies should be investing in social video to meet audiences where they’re already spending their time and cultivate ...

Organisations must proactively redefine leadership for the AI era by balancing technology-driven efficiencies with ethical ...

During this week’s INMA Webinar, Robbie Kellman Baxter outlined the key challenges news organisations must overcome to help ...

WSJ’s campaign goal was to reinforce the value of a subscription by shifting reader perception about the publication from a ...

Product teams can start thinking about an AI-first user journey with questions about traffic source, data, and engagement ...

Through key partnerships and a multi-platform strategy, the Toronto Star featured women leaders at Mercedes-Benz Canada in ...

The product team at The Hindu built a chatbot to help festival goers schedule their days at local concerts, including where ...

As part of INMA’s Young Professionals Initiative, we are featuring the winners of our fifth “30 Under 30” award. Today’s ...

Nic Newman, senior research associate at the Reuters Institute for the Study of Journalism, will take a deep dive into the Reuters Institute’s 2025 Journalism, Media, and Technology Trends and ...

The future of digital news subscriptions is evolving rapidly, and INMA’s Readers First Initiative is bringing together the industry’s top minds to explore the latest trends and strategies. Kicking off ...

As AI adoption accelerates, organisations need a clear road map to maximise value and integrate AI into their workflows effectively. In this article, I present my AI value framework, which I developed ...