News

Cicero and Bernay's Tariq Al Sharabi shares news, views and trends from across the spectrum for July.
The appointment grants The Vantage representation rights to Hearst’s portfolio of international editions, spanning more than ...
We asked industry experts across the region to share their take on whether programmatic numbers can truly be trusted.
Alkadhi has previously advised NEOM, the PIF, Saudi Research and Publishing Company and the COP29 Presidency in Azerbaijan.
Creó Global's Jaimesha Patel explains why now more than ever the brands must lean into social listening, and then act on it.
The PRCA MENA survey is completely anonymous, open to all PR and comms professionals in the region, and takes less than 5 minutes to complete.
The Brazen MENA remit spans media relations, content development, influencer engagement, and storytelling the ‘all-inclusive’ ...
SPANDY connects brands and creative agencies in the MENA region with directors and photographers behind campaigns for ...
It’s about enabling discovery, enhancing engagement and adapting to the ways viewers connect," said Zee Entertainment's Adil ...
As CMO, Omar Khaled will lead the CFI global marketing function, overseeing brand, digital, performance, and client ...
Impact BBDO's Ghassan Kassabji says that GEO reflects how search is evolving, and how mechanics and definition of visibility ...
In his new remit at MiQ, Abukhalaf will be responsible for leading the company’s commercial expansion in the MENAT region.