Instagram continues to leverage TikTok’s volatile future in the US, with the latest reports suggesting that a separate app for Reels may be on the horizon. Instagram has long shed its reputation as a photo-sharing app, with short-form videos, aka Reels, bringing in billions of views every month. Here’s what we know about this potential update.

The social media platform's boss Adam Mosseri is said to have told staff about the possible move this week, the technology

The Reels app is reportedly part of a Meta initiative code-named Project Ray which aims to help Instagram better compete against TikTok. Plans include improving how Instagram cont

Meta is mulling launching a standalone app for short-form videos, The Information reported, citing an anonymous source who heard Instagram head Adam

Instagram is considering the launch of a separate app for its short-form video feature, Reels, its chief Adam Mosseri told staff this week, the Information reported on Wednesday, citing a person who heard the remarks.

Instagram is reportedly considering launching a separate app for Reels, its short-form video feature, as TikTok faces increasing pressure in the United States, reported The Information. With TikTok’s future uncertain,

In a move that has stirred significant attention, the U.S. administration, led by President Donald Trump, granted TikTok a 75-day extension in January to comply with a law mandating either its sale or ban.

TikTok didn't invent doomscrolling, but it popularized it with an addictive design. The algorithm works overtime to learn what kind of content you like, what videos you watch fully, which ones you skip,

A new reel app is going to come on Instagram. Which is going to give tough competition to Chinese TikTok. TikTok is under threat in America. In such a situation, Meta has started preparing to win. Instagram can launch a separate app for reels in the market.