Netflix is testing a new way to search for titles. Prepare to be unsurprised: it involves an AI chatbot. At the moment, the ...

We think that this is a good use case of generative AI, as it can save Netflix users from endlessly scrolling and not being ...

From personalized content to AI companions that anticipate needs, technology is shifting from being helpful to being deeply ...

Netflix is embracing AI to improve the streaming experience for the average viewer. Thankfully, the approach is steeped in practicality, and not AI gimmicks.

Two Netflix chiefs break down the streaming giant's new homepage and the OpenAI-powered features subscribers can now use.

Netflix launches new TV design and AI-powered search to boost live content, gaming, and personalized viewing across all ...

The streamer is stepping into a new era of discovery, vertical scrolling, and chatbot-assisted watching. Netflix is in the ...

Netflix is overhauling its TV homepage with a chatbot powered by generative AI as well as TikTok-style short-form reels.

Can’t find anything good to binge on Netflix? A generative AI chatbot will soon be on call to help pick your next show.

Netflix has revealed details of its new TV experience.

Netflix is rolling out a redesigned TV app interface and, for the first time, a conversational, AI‑powered search feature on ...

Netflix is launching a revamp of its TV homepage Wednesday, which boasts a "simpler, easier and more intuitive design," per ...