The exec said the success of “Barbie” is also serving as “the blueprint” for Mattel’s next big theatrical release, “Masters ...

Though OpenAI policy once prohibited its own tech from being used for military or warfare, like most tech companies the idea ...

Mattel and OpenAI have entered a strategic collaboration aimed at integrating advanced AI—via tools like ChatGPT ...

Hey kids! Ready to evoke the rich tapestry of the human experience with your favorite toys by harnessing the power of AI?

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

The toymaker will also incorporate OpenAI's advanced AI tools like ChatGPT Enterprise into its business operations to enhance ...

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

Matel and OpenAI announced a new partnership last week, hoping to incorporate generate artificial intelligence into the marketing process. According to the companies’ press release, the technology ...

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights advocacy group is warning that the collaboration may endanger children.

The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...

Mattel Creations returns to San Diego Comic-Con with a fierce and fabulous trio of products that spotlight bold female icons across beloved franchises. Featuring show-stopping characters from Monster ...