Kentucky coach Mark Pope playfully disclosed the team's NIL value while explaining their lofty aspirations for the 2025-26 college basketball season.

Pope’s energetic embrace of the NIL era marks a bold new chapter for Kentucky basketball. After years of traditional ...

Kentucky head coach Mark Pope leans into bold NIL spending talk, signaling the Wildcats’ aggressive approach to dominance in ...

Mark Pope and the Kentucky Wildcats added six new players to their roster this offseason, four of whom were four-star recruits and one five-star recruit.

Mark Pope is feeling the urgency at Kentucky. His first season as the Wildcats' head coach ended with an appearance in the ...

Over the last few years, collegiate athletics has seen a seismic shift. All thanks to NIL. The opportunities NIL has given ...

If Kentucky basketball is playing a money game, head coach Mark Pope just went all-in ... Kentucky is embracing the NIL era with open arms — and deep pockets. Early projections estimate that ...