The longest Prime Day ever is officially underway (through July 11) and as per usual, Amazon has discounted its own devices to some extreme lows. While we haven't been super impressed by the Echo deals, things like Kindles, Fire tablets, and Fire TVs are seeing their best prices ever by a long shot.

Looking to make your workday smarter? Find discounted prices on smart home hubs and name-brand phones with generative AI this week.

Looking for the best 2025 Amazon Prime deals on tools? The Prime Day sale has discounts on Black+Decker, Craftsman, DeWalt and more.