Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

The influential former chief says doubters of the coffee chain’s comeback plan will be proven wrong.

The newest coffee or burrito innovation might not be spun out of the boardroom—but rather the weight room. Brian Niccol and ...

Analysts said CEO Brian Niccol's turnaround plan holds promise because Niccol has successfully led prior strategic ...

At Xerox, Steve Bandrowczak stepped into the CEO role in 2023 following the sudden passing of John Visentin. He had spent ...

Former Starbucks CEO Howard Schultz made a surprise appearance at the company’s Leadership Experience in Las Vegas.

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

The coffee giant doesn’t plan to raise prices at least until fall as it works to lure back once-loyal customers.

Starbucks SBUX.O CEO Brian Niccol told Reuters on Tuesday that he would accelerate the rollout of the coffeehouse chain’s new ...

Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being ...

The Green Apron model includes in-store technology to more efficiently sequence orders, as well as a dedicated barista for ...

The ACSI 2025 report found challenger brands on the march, sector leaders on the defensive, and Starbucks showing surprising ...