While Bershka’s entry can change India’s value fashion landscape, its expansion strategy can disrupt Reliance’s Yousta’s ...

India’s lifestyle market, comprising apparel, beauty, accessories, and footwear, is poised to grow to a staggering $210 ...

Shoppers have been rushing to tills to get their hands on a pair of Bershka sandals that are the perfect dupe for a designer pair that has gained attention among fashion fans.

The brand describes its first India store launched at Phoenix Palladium in Mumbai as a combination of architectural design, ...