The Astronomer CEO's resignation from the software development company could prove costly, experts tell Newsweek.

Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad featuring Gwyneth Paltrow.

In a one-minute video posted to YouTube and shared widely across social media, Paltrow—yes, the Oscar-winning actress, wellness mogul, and Chris Martin’s ex-wife—appears as the company’s “very temporary spokesperson.” She thanks viewers for their interest in Astronomer, and answers two onscreen questions beginning with: “OMG What the actual f—?”

Astronomer's newly appointed CEO, Pete DeJoy, is getting dragged on social media days after former CEO Andy Byron's scandal.

After spending the past week-plus in the headlines due to a seemingly inescapable social media scandal, data operations startup Astronomer is trying to shift the narrative with a tongue-in-cheek video starring actress and entrepreneur Gwyneth Paltrow.

In what could have been a reputational unravelling for US-based data platform Astronomer, a viral “kiss cam” clip showing its then CEO Andy Byron and head of human resources Kristin Cabot in a private embrace set social media alight earlier this month.

Ex-Astronomer CFO Kristin Cabot is back in the headlines, as details of her past party girl college days are surfacing.