Matel and OpenAI announced a new partnership last week, hoping to incorporate generate artificial intelligence into the marketing process. According to the companies’ press release, the technology ...

The exec said the success of “Barbie” is also serving as “the blueprint” for Mattel’s next big theatrical release, “Masters ...

Public Citizen denounces Mattel and OpenAI's AI toy collaboration as "reckless and dangerous." Keep AI out of children's toys ...

Now, it’s going even further, as OpenAI has reached agreements with Mattel and… the U.S. military. Jesus Christ. Let’s start ...

Hey kids! Ready to evoke the rich tapestry of the human experience with your favorite toys by harnessing the power of AI?

In April last year, Mattel announced its intentions to use AI across its business as a cost-saving measure, with a team ...

Apple's back-to-school offers, Sony launches Bravia 8 II QD-OLED series. Samsung Galaxy Watch to get OneUI update. Asus ...

The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...

Mattel and OpenAI announced a partnership that would bring artificial intelligence to a new line of the toymaker’s products ...

In 2015, Mattel worked with startup ToyTalk on a doll known as Hello Barbie. The doll connected to the internet through Wi-Fi ...

Mattel has partnered with OpenAI to create AI-powered toys and games, with the first product expected to be announced later this year.

Mattel recently announced a new partnership with OpenAI, anticipating a major infusion of AI and chatbot services into its ...