In response to Target's DEI reversal, some shoppers are boycotting the retailer as Amazon boycotts begin and Walmart freezes loom.

Target had previously been hailed as an inclusive company, in part because of its six-figure donations to groups championing Black economic empowerment and LGBTQ+ acceptance.

NEW YORK (AP) — A 40-day boycott of Target that calls for supporters to give up shopping at the company’s stores during the Lenten period kicked off this week, to protest the discount retailer’s decision to end some of its diversity, equity and inclusion initiatives.