Insights The biggest brands in the world are also some of the most recognizable.  Brands on this list cover everything from ...
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...
The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...
Cleveland's Isaac Okoro wore shoes on Wednesday night inspired by the final "Woj Bomb" post from former NBA insider Adrian ...
The newest addition to the Kizik hands-free outdoor lineup is a snow boot, the first-ever slip-in style on the market.
Additional climate targets for 2030 include increased renewable energy use at PUMA’s core suppliers and a focus on increasing ...
Optimum Design UK Ltd , a Wigan based leading Sports Teamwear, Protection, Footwear and Apparel business incorporated in 1996 ...
The first such release proved serendipitous, as the black and white colorway from the shoe’s initial run features gold ...
Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...
From stretchy knit uppers that offer maximum breathability to cushion-heavy outsoles, these Asics sneakers promise the best workout or rest day of your life.
D printing is injecting much-needed innovation into sneaker design, but it’s small brands that are leading where big names ...
As the No.1 University in the world for sport-related subjects, we offer unrivalled research, teaching and partnerships across sport, exercise and health sciences. Our expertise spans the fields of ...