Also, a trend to keep an eye on is long-form video content. Platforms like YouTube and LinkedIn are proving that audiences ...

Google has unveiled a new marketing mix modeling (MMM) platform. Can marketers afford to trust it? Can they afford not to?

Here’s how to move beyond basic location settings and implement advanced targeting for smarter Google Ads campaigns.

MUMBAI: Mumbai-based neighbourhood discovery platform Kyn has appointed Lavina Rodrigues as assistant vice president of brand communications, the company announced today. Rodrigues, a Kingston ...

New college graduates or anyone who is entering the workforce for the first time may launch into the world excited by the ...

Since the launch of Google, Search Engine Optimisation (SEO) has been a cornerstone of digital marketing and online business ...

United States, February 21, 2025 -- Targetron introduces a new feature to help businesses find and analyze closed businesses for strategic opportunities.

Our weekly roundup of the latest appointments and account wins news from Havas India, KYN, FCB Kinnect, Housr, 1702, ...

RocketCup Coffee came out of a classroom brainstorm at Saint Bonaventure University. Richard Branson loves their decaf.

Discover how strategic partnerships can help real estate teams make and save more money while boosting efficiency.

In a move that recognises the growing influence of Indian talent on the international fashion scene, The Afra World - a ...

Steve Swartz says that Hearst had $13 billion in revenue in 2024 thanks to political advertising, but adds that a tough ad market and cord-cutting is "significantly impacting" A+E Networks. Hearst is ...