Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 600,000+ marketers who rely on MarketingProfs for B2B ...

Omni Online Strategies, a leading cold Email marketing agency, unveils its 2025 B2B strategies, including Unified Direct-Mail ...

It doesn't matter whether you're promoting a local nonprofit, selling tires ... The importance of knowing your target audience is magnified in B2B marketing, largely because of the often significant ...

Learn why these differences matter and which marketing strategies work best for B2B and B2C businesses in this guide. B2B stands for business-to-business. In this model, your customers are other ...

We hear from IBM, Capgemini, Workday and EY about how B2B marketing is being reimagined as it looks to forge deeper connections with people. Think B2B marketing is all about spreadsheets and jargon?

Who would have guessed that buying professional services could spark bigger emotions than grabbing your favorite snack from the local ... and marketing officer, who explains why B2B decisions ...

LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ROI-focused strategies. Marketers are shifting to revenue-focused metrics.

A new LinkedIn report combines survey responses from thousands of B2B marketing leaders. AI is transforming B2B marketing, but skills gaps and trust issues remain challenges. Data finds short-form ...