I’ve just published the 19th edition of my annual survey, the Anholt Nation Brands Index® (NBI), which since 2005 has been ...

The most resilient business leaders learn from mistakes, pivot their ideas or start something new. Here are 3 steps that take entrepreneurs below-the-surface to rebrand.

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

Consider the household brand Tupperware, which recently filed for bankruptcy protection, among other legacy brands. Similarly, ambitious start-ups can exhibit a singular legacy-driven mindset, ...

Brands like Straightaway Cocktails are putting their own spin on a practice you might remember from childhood.

Sweetgreen is working to shift away from its salad-centric brand image, expanding its menu to appeal to a broader audience.

“Abercombie has redefined its brand image, providing pieces with an elevated look and quality that showcase modern styles,” ...

Everyone agrees they lost the working class, but they’re deeply divided on where to place the blame — and what to do about it ...

“They don’t want to just be an alcohol brand,” Guy Wolfe, the head of insights for status spirits at IWSR, said, referring to high-end makers of wines and spirits. “They see themselves up there with ...

With larger motifs, she added, “You have much more flexibility because you can kind of go either way.” ...

Her latest accolade came in the form of an NIL (name image and likeness) agreement with Jordan brand. She is the now the only ...

For companies like Tesla and Lamborghini, embracing crypto may open new opportunities and even stabilize stock performance by ...