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Astronomer CEO Andy Byron resigned after being caught on Kiss Cam with HR head at Coldplay concert, but legal experts say any ...
Users alleged Byron was assembling documents to file a lawsuit against the band following the viral kiss-cam incident that ...
1d
The Financial Express on MSNAstronomer’s comeback with Chris Martin’s ex-wife is now a marketing case study
What began as a reputational crisis for data platform Astronomer ended in a masterclass in crisis marketing. A viral “kiss cam” incident involving top executives was swiftly reframed through a Gwyneth ...
Gwyneth Paltrow, the ex-wife of Coldplay's Chris Martin, was hired as a temporary spokesperson for Astronomer.
After the company’s CEO and HR chief were caught on camera at a Coldplay concert, Astronomer hired frontman Chris Martin’s ex-wife for a new marketing video.
No such thing as bad press? Actress Gwyneth Paltrow has become the temporary spokesperson for the tech firm at heart of ...
Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad ...
2d
Soy Nómada on MSNHow Astronomer flipped a viral Kiss Cam fiasco into brand awareness gold
Astronomer turned a viral Kiss Cam mishap into a PR win by hiring Gwyneth Paltrow, transforming backlash into buzz with a ...
Award-winning actress Gwyneth Paltrow has been named as the “temporary spokesperson” for AI and data company Astronomer, days after a viral video from a ...
Gwyneth Paltrow, the ex-wife of Coldplay’s frontman, partnered with Astronomer, the company that rose to fame following the ...
The former Astronomer CEO’s kiss cam moment went viral leading to not only a resignation, but a cultural spark, memes and ...
Gwyneth Paltrow is starring in a new ad for Astronomer, two weeks after the companys married CEO was caught on a Coldplay ...
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