Jalen Hurts has a new ring, a new wife and, now, a new job as soft drink pitchman. The Eagles’ franchise QB and reigning Super Bowl MVP stars as the center of Sprite’s latest “Obey Your Thirst” campaign, the beverage’s first involving an NFL player.

In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with its first NFL athlete partner.

Philadelphia Eagles radio announcer Merrill Reese showed off the gift that he received from star quarterback Jalen Hurts.