News

A new creator network aims to turn housing angst into hammer time, with storefronts, sponsorships, and social-first how-tos.
It began with “error” messages, signaling the effects of dehydration. Then digital imagery refreshed, encouraging viewers to ...
It's not mascot Leo - it's a real lion, George, who's a sensation in wildlife circles. The company will aim to make George ...
Dentsu this morning announced a deal making it the first holdco to integrate AI-enabled programmatic ad platform MiQ's Sigma ...
There is some crossover--adherents to both parties watch the major news networks. But Democrats have a wider range of news sources.
According to the latest Q1 2025 ANA Programmatic Transparency Benchmark, only 41% of programmatic budgets go to impressions that meet basic quality standards (non-IVT, measurable, and viewable).The ...
A new study says advertising on free streaming/FAST platforms can result in the same "attention" level or higher than those ...
Only half of Gen Z respondents believe tariffs will harm the economy, compared with nearly two-thirds of Gen X.
Omnipod 5, on the market since 2022, connects to a compatible CGM (continuous glucose monitor) from such device marketers as ...
InMobi Advertising will introduce a Buyer Hub Wednesday to support agentic, programmatic mobile services for media buyers, to ...
"The economic pressures force brands to keep their heads down and just scramble to execute," says a respondent to the WFA's ...
The campaign for the auto insurance company debuted this week and is running across TV, digital, and social channels.