During the INMA Subscription Masters Webinar series on Wednesday, INMA's Researcher-in-Residence Greg Piechota gave attendees ...

Media companies should be investing in social video to meet audiences where they’re already spending their time and cultivate ...

Total access to all INMA reports on just-in-time topics, trends, and case studies ...

Henrik Lie Grønland is a customer experience consultant at Schibsted Norway in Oslo, Norway.

Shifting from the tactics of next-generation data analytics to converting corporate cultures to being data-first is the emerging great challenge for media companies battling for consumer and ...

Felippe Rodrigues is a data reporter for Stuff in Wellington, New Zealand. He can be reached at [email protected].

The exponential changes that technology will bring to how information is processed and consumed in the next five years requires a relentless drive by news publishers today to diversify revenue streams ...

During this week’s INMA Webinar, Robbie Kellman Baxter outlined the key challenges news organisations must overcome to help ...

Total access to all INMA reports on just-in-time topics, trends, and case studies ...

Kamilla Abrahamsen is employer branding specialist at Schibsted in Oslo, Norway. She can be reached at [email protected].

The product team at The Hindu built a chatbot to help festival goers schedule their days at local concerts, including where ...

Product teams can start thinking about an AI-first user journey with questions about traffic source, data, and engagement ...