Ahead of the College World Series, LSU's star outfielder/pitcher took his shot at pitching his dream brand partnership live ...

Tennessee softball coach Karen Weekly spoke out Friday on the growing concerns around NIL recruiting. The Lady Volunteers ...

Before playing a college game, BYU’s AJ Dybantsa has already earned $4.1 million in NIL deals with Nike, Red Bull, and more.

Cooper Flagg reportedly earned a staggering amount of money at Duke. Who could be next in line? Here are the 10 most valuable ...

All NIL deals must now pass through a process run by Deloitte. It threatens to significantly scale back the millions of ...

Brian Kelly and Co. hold a pledge from America's top wideout, could command significant payday down the stretch.

AD Ross Bjork said Ohio State will not cut any sports teams but $18 million will be shared between football, basketball and ...

Ohio State athletic director Ross Bjork discusses changes to the collegiate sports landscape in this June 12, 2025 press ...

A hectic past week in college sports hits its next phase with the launch of a persnickety new tool to track athlete NIL deals ...

Ohio State's athletic department is teaming up with Learfield to launch a groundbreaking initiative designed to enhance NIL ...

Ohio State merges its top NIL collectives into Buckeye Sports Group, delivering structured support and long-term growth ...

Texas Tech is making headlines across the college sports landscape thanks to its aggressive NIL approach. The Red Raiders are all-in on leveraging NIL to bring ...