The exec said the success of “Barbie” is also serving as “the blueprint” for Mattel’s next big theatrical release, “Masters ...

Matel and OpenAI announced a new partnership last week, hoping to incorporate generate artificial intelligence into the marketing process. According to the companies’ press release, the technology ...

Toy maker Mattel is teaming up with OpenAI to develop AI-powered products and experiences based on Mattel brands. The Barbie, ...

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights advocacy group is warning that the collaboration may endanger children.

Coming from the upcoming film Jurassic World Rebirth, Mattel debuts their new and mighty Super Colossal Tyrannosaurus Rex ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first ...

In April last year, Mattel announced its intentions to use AI across its business as a cost-saving measure, with a team ...

Mattel Creations returns to San Diego Comic-Con with a fierce and fabulous trio of products that spotlight bold female icons across beloved franchises. Featuring show-stopping characters from Monster ...

Mattel recently announced a new partnership with OpenAI, anticipating a major infusion of AI and chatbot services into its ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

Mattel has partnered with OpenAI to create AI-powered toys and games, with the first product expected to be announced later this year.