As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

Japan’s green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by growing demand for powdered teas such as matcha, according to data from the ...

Matcha isn’t just a trendy green swirl in your latte anymore—it’s now a global craving with consequences. In fact, demand for ...

President Trump's tariffs could impact your favorite green tea. A 15% tariff on Japanese imports kicks in at midnight, which could mean the popular matcha green tea will get more expensive.

The powdered Japanese green tea is increasingly hard to find. Experts say its popularity on the internet is straining Japan’s ...

Matcha has become a very popular drink in the last few years. But with the newly announced tariffs, this product and other ...

Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates ...

It is anticipated that the US tariffs on Japanese products might add to the lack of accessibility of matcha, as well. This ...

But one of its most sought-after menu items is its ice-shaken matcha using premium matcha from Uji, Japan, and a touch of simple syrup (no dairy) for a velvety texture. Only ten are available each day ...

The production volume of tencha, the raw tea leaves that become matcha powder, has risen sharply in the past five years, according to Japanese officials.

From how to choose the best matcha for your money to the proper brewing techniques, we asked the experts what you should know ...