Quality matcha can cost a pretty penny, so you certainly don't want the tea to degrade simply because of improper storage.

Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates ...

From how to choose the best matcha for your money to the proper brewing techniques, we asked the experts what you should know ...

Matcha — a finely ground, vibrant green powder made from tea leaves grown primarily in Japan — is the it girl of Instagram ...

Muted Brass is a rich, neutral that sits somewhere between tan and green. It’s softer than UGG’s classic Chestnut shade but ...

The production volume of tencha, the raw tea leaves that become matcha powder, has risen sharply in the past five years, according to Japanese officials.

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

Find the answer for Tiny tastes of matcha from the people who brought you the USA TODAY Daily Crossword Puzzle.

Founder Kate Diament created lifestyle brand Montauk General Store to distill the spirit of the Hamptons. It's taken off.

Japan’s aging agricultural workforce is thinning, with fewer young people stepping into tea farming. Add to that rising US ...

Discover the obsession with matcha, from its aesthetic appeal on social media to its health benefits and how it's become a ...

Colin Mayfield shares how Gotcha Matcha got its start. WWE star Hulk Hogan’s cause of death revealed Houston woman whose $83M ...