Kentucky coach Mark Pope playfully disclosed the team's NIL value while explaining their lofty aspirations for the 2025-26 college basketball season.

The topic was alluded to frequently during Brian Santiago’s introductory press conference on Wednesday, and for good reason.

Over the last few years, collegiate athletics has seen a seismic shift. All thanks to NIL. The opportunities NIL has given ...

Shelomi Sanders, daughter of Deion Sanders, is carving her own path through media, sports, and personal storytelling, ...