Shortly after the Crown announced its new Land-Dweller collection, Leonardo DiCaprio was spotted wearing it at CinemaCon.

Leonardo DiCaprio is now part of the Rolex family. The Oscar-winning actor was announced as the brand's newest ambassador on Tuesday, following the release of Rolex's "Reach for the Crown" campaign.

Rolex put an emphasis on DiCaprio's environmental commitments in its announcement, pointing to the actor's establishment of the Leonardo DiCaprio Foundation in 1998, a non-profit devoted to ...

When Roger Federer was spotted wearing a mysterious Swiss watch while eating Swiss things in the Swiss mountains, the ...

Or DiCaprio, for that matter: Just this week, Rolex’s newest Testimonee was spotted wearing one while courtside at a Lakers game. Guess being a Crown brand ambassador has some nifty perks ...

Rolex has created a path to slimmer, more accurate and pricier Datejusts in its future with the creation of the calibre 7135 ...