News

Apple's Real AI Crisis Isn't Siri, But the Talent It's Losing to Rivals
Apple has hemorrhaged around a dozen artificial intelligence staff to rivals since January, making it one of the prime ...
Apple is eyeing a ChatGPT-like search, but it must focus beyond Siri
Apple is reportedly building a ChatGPT-inspired Search system. It seems Siri is close to an overhaul, but Safari is the ...
With Just 4 Words, Tim Cook Reset Apple’s AI Narrative and Reminded Everyone Why You Shouldn’t Count Them Out
Apple wants to remind everyone that it’s just running the same play as it always has.
Apple Is Finally Building a Chatbot to Take On Google in Search
Apple’s new Answers, Knowledge and Information team is developing several ChatGPT-like products that can search the web.
Apple exec says Siri will get ‘much bigger upgrade than we envisioned’
Apple’s Craig Federighi reportedly gave a Siri update to staff last week that emphasized a much bigger Siri upgrade coming.
Apple just got a big win in Trump’s tariff war. It may have bigger concerns
That’s not to say tariffs won’t hurt; CEO Tim Cook said tariffs will likely cost the company $1.1 billion this quarter. But analysts say Apple has bigger concerns, such as its future product strategy ...
Apple CEO Tim Cook Calls AI ‘Bigger Than the Internet’ in Rare All-Hands Meeting
In a global all-hands meeting hosted from Apple’s headquarters in Cupertino, California, CEO Tim Cook seemed to admit to what ...
Macworld on MSN2d
Apple’s ‘amazing’ iPhone pipeline is going to have an amazingly high price tag
Even as executives use AI as an excuse to lay people off and AI actually cost great companies like The Iconfactory business, ...
Could Apple create an AI search engine to rival Gemini and ChatGPT? Here's how it could succeed
On Sunday, Bloomberg's Mark Gurman reported in the Power On newsletter that Apple's recently-assembled Answers, Knowledge, ...