Matel and OpenAI announced a new partnership last week, hoping to incorporate generate artificial intelligence into the marketing process. According to the companies’ press release, the technology ...

Some kids might start to prefer programmed positivity of their playthings to rough edges of human playmates. Read more at ...

The exec said the success of “Barbie” is also serving as “the blueprint” for Mattel’s next big theatrical release, “Masters ...

Public Citizen denounces Mattel and OpenAI's AI toy collaboration as "reckless and dangerous." Keep AI out of children's toys ...

Now, it’s going even further, as OpenAI has reached agreements with Mattel and… the U.S. military. Jesus Christ. Let’s start ...

Hey kids! Ready to evoke the rich tapestry of the human experience with your favorite toys by harnessing the power of AI?

In April last year, Mattel announced its intentions to use AI across its business as a cost-saving measure, with a team ...

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights advocacy group is warning that the collaboration may endanger children.

Apple's back-to-school offers, Sony launches Bravia 8 II QD-OLED series. Samsung Galaxy Watch to get OneUI update. Asus ...

The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...

Mattel and OpenAI announced a partnership that would bring artificial intelligence to a new line of the toymaker’s products ...

In 2015, Mattel worked with startup ToyTalk on a doll known as Hello Barbie. The doll connected to the internet through Wi-Fi ...