Samuel L. Jackson joined Kendrick Lamar's Super Bowl 2025 half-time show performance. Here's what his role was and what it all really meant.

Kendrick Lamar’s Super Bowl halftime performance is growing in viewership hours after the big game, gaining more 11 million views since it aired Sunday night. Lamar, who has won a Pulitzer Prize,

In a surprise opening to Kendrick Lamar's halftime performance during Super Bowl LIX, Samuel L. Jackson went front and center dressed as Uncle Sam before introducing Lamar to the stage. In line with the theme of "The Great American Game," Jackson was dressed in full red, white and blue garb to introduce the act and then play a role within it.