TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves ...

“So I feel like the whole ecosystem is driven by the discoverability that TikTok provided.” For some brands, TikTok has become an integral piece of marketing strategy and sales growt ...

For this approach, brands sponsor a hashtag that TikTok users can add to their videos to compile them in the app, potentially boosting discoverability among other users. "Hashtag challenges that ...

In the fragmented content landscape, TikTok’s niche is driving discoverability ... and their partnership to launch the developer’s brand new IP Peridot. Whether its improvements in technology ...

"Part of TikTok's magic is its ease of organic discoverability. Our content experience is curated to people's interests and designed for exploration, meaning anyone and any brand can be discovered ...

“Brands recognize that TikTok Shop offers a high return on ... an infrastructure designed for discoverability. At its heart, TikTok is still an entertainment platform – users come to the ...

But with TikTok's uncertain future after its ... who value agency and transparency in owning their own brand and the discoverability of their work. Unlike previous generations who were more ...

For this approach, brands sponsor a hashtag that TikTok users can add to their videos to compile them in the app, potentially boosting discoverability among other users. "Hashtag challenges that tie ...