The popularity of the adjustable pliers spawned knockoffs until “Channellock” became a generic term, similar to Kleenex and Chapstick. To protect the brand, Champion-DeArment changed its name ...

Consumers are increasingly savvy and quick to recognize content that feels overly automated or generic. Brands must use technology strategically to stand out, blending AI’s efficiency with ...

Your brand's ability and willingness to solve pain points for current and potential customers can make or break your company's existence and relevance in the industry. To help brand leaders remain ...

Some of China’s senior doctors are raising concern over the quality of domestic generic medicines that have largely replaced western brand-name drugs at hospitals, amid a rare public backlash ...

Since then, generic entry has created a lot of competition and pricing pressure for the company. While the clinical development process is highly uncertain due to the difficult nature of CNS ...

Since Viagra is a brand-name medication, the price of Viagra is very high and may not currently fit within your budget. But a generic version (and the active ingredient) of this popular medication ...

Walmart shoppers swear by these Great Value products, saying they rival or even beat their name-brand counterparts for taste and quality.

Consider the pharmaceutical industry, where generic medications are required by law to have the same active ingredients, ...

A low-key brand, founded by archaeologists in Wales, has quietly expanded in New York. By Thessaly La Force At the end of last year, the lifestyle brand Toast quietly opened its second store in ...

The company said the brand refresh "will help Walmart build credibility and connection." HOW WALMART IS WINNING WITH HIGHER-INCOME SHOPPERS "As our customers evolve, we will too," White said.

Trust is a cornerstone of meaningful relationships. When dealing with businesses and brands, it's often the deciding factor that separates companies we rely on from the ones we don't. It's about ...

WASHINGTON, Jan 15 - A federal appeals court temporarily paused drugmaker MSN Pharmaceuticals' launch of a generic version of Novartis' (NOVN.S), opens new tab blockbuster heart-failure drug ...