Economic sentiment in the eurozone and the European Union picked up in August, spurred by a robust performance in the services sector and a recovery in employment prospects. The Economic Sentiment ...

According to Mailjet, good marketing newsletters can “guarantee constant website traffic, [signups to] webinars, other event registrations, and product sales.” However, newsletters are only ...

The Megalopolis trailer scandal has escalated, as the marketing consultant responsible for the likely AI generated fake quotes in the controversial trailer has been fired. A Variety report claims ...

Lionsgate has parted ways with Eddie Egan, the marketing consultant who came up with the “Megalopolis” trailer that included fake quotes from famous film critics. The studio pulled the trailer ...

At one point in Microsoft’s nearly 50-year history, the software maker decided that “Windows Mobile 2003 for Pocket PC Professional Edition” was a good branding choice for the version of its ...

Direct marketing involves explicitly trying to sell goods or services to customers ... marketing is writing and sharing a blog post or newsletter. What Is the Aim of Direct Marketing?

Are you a print subscriber? Activate your account. By Brandon Doerrer - 11 hours 53 min ago By Ad Age and Creativity Staff - 13 hours 41 min ago By Gillian Follett - 15 hours 15 min ago By Ad Age ...