I’ve just published the 19th edition of my annual survey, the Anholt Nation Brands Index® (NBI), which since 2005 has been ...

The most resilient business leaders learn from mistakes, pivot their ideas or start something new. Here are 3 steps that take entrepreneurs below-the-surface to rebrand.

Consider the household brand Tupperware, which recently filed for bankruptcy protection, among other legacy brands. Similarly, ambitious start-ups can exhibit a singular legacy-driven mindset, ...

In an age where competition is rife, companies enhance their effort in finding ways to leave an imprint on their target audience. One of the most valuable advantages for accomplishing this is linked ...

Brands like Straightaway Cocktails are putting their own spin on a practice you might remember from childhood.

“Abercombie has redefined its brand image, providing pieces with an elevated look and quality that showcase modern styles,” ...

“They don’t want to just be an alcohol brand,” Guy Wolfe, the head of insights for status spirits at IWSR, said, referring to high-end makers of wines and spirits. “They see themselves up there with ...

Her latest accolade came in the form of an NIL (name image and likeness) agreement with Jordan brand. She is the now the only ...

The supermodel and sustainability advocate showcases the label’s innovations in stretch denim with an edit of her favorite ...

Turbo Wholesale Tires leadership says being associated with Tsarukyan aligns with RBP’s target demographic.

2015 was the last time we had two Best of Show Awards, with Johnson Banks’ striking campaign for UNICEF UK taking the top ...

Nicole Scherzinger is being condemned for replying to a Russell Brand post about Trump’s US election win. Many celebrities have been sharing their stunned reactions to Donald Trump becoming the new ...