In a recent conversation with BrandWagon Online, Rajat Khurana, managing director, ASICS India, delves into the challenges ...

ASICS is expanding rapidly in India, focusing on tier 2 and 3 cities as there is a demand upsurge for athleisure. With plans ...

In North America, Asics revenues were up 18.7 percent to 104 billion yen for the first nine months of the year.

Now entering its fifth generation, the Asics Novablast promises more bounce and cushion than every version that came before.

Asics has unveiled the Novablast 5. We've got all the information you need about key updates and the shoe's release date.

Rihanna Reveals Her Childhood Inspired Her to Work With Puma: 'It's Like Coming Home' ...

The latest iteration of the brand’s most fun shoes, the Novablast 5, features the extra-bouncy FF BLAST MAX, which recently ...

Sustainability at Asics “A Sound Mind in a Sound Body needs a Sound Earth.” Asics is “committed to reducing our environmental ...

ASICS launches ASICS Personalization Studio at Dassault Systèmes' Paris headquarters, demonstrating a science-driven approach ...

Now, a year on from the fourth iteration’s launch, Asics has officially unveiled the Novablast 5. The headline update is a brand-new midsole foam, known as FF Blast Max. Deep breaths Novablast ...