Gen AI can quickly customize ads for different audiences, but it remains to be seen if they'll hold humans' attention in the ...

Adweek first got wind of Amazon’s incoming uptick in ad spots from ad buyers, but Amazon confirmed via a spokesperson that ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Originally launched in beta in September, Amazon Ads' Video Generation tool is now publicly available to US advertisers.

Amazon is making it easier for sellers to quickly create generative AI ads on its platform, sometimes with just a single ...

On Tuesday, Amazon announced the US release of its AI-powered video generator tool after nine months of beta testing. It also ...

- After some testing last year, Amazon has released an AI powered video generator to U.S. advertisers. Gavin Newsom reacts to Donald Trump's "unprecedented" Medicaid move ...

AMZN's ad business is likely to grow bigger in the near term, boosted by AI tools and reach across 275 million U.S.

Less than a year after releasing in beta, Amazon’s artificial intelligence-powered video generator is now available to all U.S.

We’ll likely see Amazon retailers utilizing AI-generated video ads in the wild now that the tool is generally available in the US and costs nothing to use — unless the ads are so convincing ...

The solution, which creates six videos based on the input of a product ID, comes as rivals like Google and Meta are ramping up similar offerings.

Doing so would wreak havoc on interest rates across the economy. Plus, a retired Long Island couple tells us about their ...