While the analysis focused on detecting bots when ads were served, the ad industry's standard is to filter them after the ...

With the demo accreditation in hand, Comscore measurement chief Frank Friedman says it's now going for the "hot sauce" -- ...

Ross Intelligence can immediately seek appellate review of a ruling that it infringed copyright by training its legal ...

The first major campaign from CMO Marisa Thalberg breaks a cardinal rule of advertising, hoping to startle skeptical ...

The IAB, Chamber of Commerce, cable lobby and others pressed the 8th Circuit to scrap new rules that aim to let consumers easily terminate subscriptions to newspapers, gyms, and other businesses.

Founded in 2019, the American Journalism Project has raised more than $225 million for nonprofit news outlets. Thornton ...

The Unilever-owned brand is using sports to find softer ways to sell men on feeling -- and smelling -- more confident.

Microsoft launched Copilot Search in Bing on Friday to offer AI-powered summaries with links to sources and conversational ...

While it's not exactly the kind of crash Wall Street's financial markets have been experiencing recently, the U.S. ad market ...

We know we're not a top-of-mind brand," says Zebra Pen VP. "So, we look for creative ways to reach new audiences." ...

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The macro backdrop for advertising broadly and for brand advertising specifically has deteriorated in the past few weeks, the ...