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Savvy marketers are well aware that, in this day and age, content is king. According to a 2017 study by Content Marketing Institute and MarketingProfs, the use of content marketing is on the rise, ...
AI is changing marketers and marketing teams, making creativity, curiosity, and taste key human differentiators of job ...
Business professionals say the top generative AI-related risks that they're trying to mitigate at their firms are related to inaccuracy and cybersecurity, according to recent research from McKinsey & ...
This article is based on excerpts from Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Wiley, September 2014). The writer Andre Dubus (House of Sand and Fog) has described ...
Marketing Management - Fully 71% of CEOs say they would give their CMO's performance a grade of A or B, according to recent ...
Explore how B2B marketers can use the virtual sandwich method to maximize event success and extend attendee engagement beyond ...
Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent ...
Although 95% of marketers say they know how vital multi-channel marketing is for targeting potential customers, only 14% say they run coordinated marketing campaigns across all channels, according to ...
Artificial Intelligence - Which occupations in the United States are turning to generative AI tools the most for work tasks?
Did you like this article? Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access… Ayaz Nanji is a ...
Explore how marketing teams are using data insights, optimizing spend, leveraging AI tools, and mastering efficiency to drive ...
Generative AI exceeds expectations in 27% of marketing use cases—more than in any other business domain, according to research from Bain & Company.