With its 'Back to Starbucks' strategy, Starbucks is testing new store designs and refining its menu. It's also adding more ...

As for the stores themselves, Starbucks will be closing underperforming shops to invest in building new locations, and ...

Some of the plans are already in motion. In Starbucks cafes, he’s dropped menu items. He’s created delineation between “to-go ...

Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...

Starbucks' top boss made it clear to employees during an internal forum that they need to improve their efficiency in making ...

The coffee chain’s CEO said investments in store experience are ramping up, but union members say the brand isn’t spending ...

Last week, Starbucks announced that it was laying off 1,100 employees in its corporate offices – one of the biggest cuts in the company’s history. This week, the new CEO of Starbucks has a blunt ...

Starbucks has named a new chief financial officer as part of its larger turnaround effort. Starbucks Chairman and CEO Brian ...

Starbucks CEO calls for "accountability” and a return to office-based working after making job cuts to revitalise the company ...

A Starbucks location in Warren has become the 18 th Starbucks in the state to unionize. Workers at the store at Dequindre Road and Universal Drive voted last week to join Starbucks Workers United, ...

All of these adjustments are part of the "Back to Starbucks" strategy, instituted by Brian Niccol, the former Chipotle CEO who left to become Starbucks' chief executive in September 2024.

Since taking over as Starbucks' new CEO, Brian Niccol has emphasized the need to bring the company back to its roots by focusing on its core products and personalizing the coffee shop experience ...