Those “gentle” reminders to stop sharing Max passwords are about to get tougher, the top exec from the streamer warns. Warner Bros. Discovery streaming CEO JB Perette, the top exec in charge of Max, told investors this week that the streamer’s “gentle messaging” toward password-sharing users will get “firmer and more visible in the months to come,

Warner Bros. Discovery streaming head JB Perette said during an earnings call on Thursday that paid sharing prompts “will start getting firmer and more visible” in the coming months. Max added a $7.99 per month Extra Member option last month,

Max's crackdown on password sharing is already in effect in the US, and we're expecting it to come to more territories this year and next. But while the crackdown is indeed coming to more places, it's not doing so at high speed.