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Taco Bell’s First New Baja Blast Flavor In 21 Years Is A Subtle Symphony Of Artificial Flavoring
While that press release quote is filled with buzzwords and exaggerations, it is indeed true that the blue tropical spin on Mountain Dew known as Baja Blast has been a part of Taco Bell’s menu for 20 years and is a certified fan favorite that keeps people coming back to the Tex-Mex fast food chain.
Per Taco Bell’s official descriptions, Baja Blast is a “tropical lime” soda, and Baja Midnight adds a “refreshing blast of ...
Invitations to exclusive industry events and research by Danielle Oster , August 12, 2025 ...
An iconic Taco Bell drink is getting a “bold” new twist, and it’s here to stay. Mountain Dew Baja Midnight will permanently hit Taco Bell menus nationwide starting Aug. 14, the fast food chain said in ...
“Baja Blast has consistently sparked creativity, defied expectations, and continues to be a cornerstone of the Taco Bell experience,” said Taylor Montgomery, chief marketing officer at Taco Bell.
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