Quality matcha can cost a pretty penny, so you certainly don't want the tea to degrade simply because of improper storage.

Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates ...

From how to choose the best matcha for your money to the proper brewing techniques, we asked the experts what you should know ...

Nutritionists warn vegans and vegetarians are at a higher risk of iron deficiency from drinking too many matcha’s ...

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

What is Matcha Ice Cream? Matcha ice cream is a delicious dessert with a rich, earthy green tea powder. Matcha is made by ...

Although matcha's global market size is significantly smaller than coffee, its impressive growth rate, social media appeal ...

Portland is abuzz with coffee shops, but the drink of the summer might lean greener. Matcha — a finely ground, vibrant green ...

Market turmoil has spurred a fierce debate among the matcha faithful about who exactly is responsible for the dwindling supply—and who deserves to drink it.

Not for the first time, there has been a rise in demand for matcha across the world. The powder made from green tea is ...

The Global Japanese Tea Association is encouraging people to use lower-grade matcha from later harvests, which is more ...