Khloé Kardashian is getting in on the snack game — albeit with a twist. The reality star and entrepreneur just announced she’s launching Khloud, a new line of popcorn that’s packed with protein. As Kardashian announced on Instagram,

Kardashian, who has made millions as an entrepreneur and reality star, recently launched Khloud, a protein popcorn brand. Here's an estimate of her multimillion-dollar net worth.

Kardashian spoke with PEOPLE about the launch of her new health-conscious food brand and her plans to shake up the snack industry, one kernel at a time.