As account based marketing (ABM) gains traction, how can it best be used to increase marketers’ strategic reach?

Event Budgets are on the Rise. 74% of Fortune 1000 marketers expect to increase experiential marketing spending in 2025. Event Attendees are all-in on Events. 56% of attendees will show up at more ...

However, rather than having to bulk buy the same item, the new Mix & Save deal works across a variety of promotional lines. JJ is launching the offer across the full P&G Professional range, meaning ...

Herbalife Formula 1 delivers a balanced mix of protein, fibre, vitamins and minerals," the ... Later, a community note on his ...

Hugh Grant turns his natural charm into a weapon in “Heretic,” a stimulating discussion of religion that emerges from a ...

Rivalry within the industry forces companies to seek more efficient marketing strategies while maintaining decent customer ...

Last year, Trader Joe’s rolled out nearly 500 seasonal holiday items. An army of YouTubers and influencers stand ready to ...

With Coventry City's brutal sacking of Mark Robins removing him from the Football League managers list, which of the top ten ...

KFC’s value meal did not turn its same-store sales declines around, but Taco Bell’s mix of menu innovation and value ...

Sales of the viral appetizer are up 70% year over year, powering the casual-dining chain to another quarter of double-digit ...

Adjusted EBITDA in the fiscal first quarter was $20 million, an increase of 17% versus the prior year period, as productivity and improved promotional efficiency more than offset lower volume.

Hugh Grant turns his natural charm into a weapon in “Heretic,” a stimulating discussion of religion that emerges from a ...