When “Weird Barbie” became an unexpected breakout hit of the “Barbie” movie last year, Mattel kicked its new supply chain strategy into action. The toy maker accelerated the doll’s ...

Mattel, the toy maker behind major brands such as Barbie and Hot Wheels, is upgrading its real estate holdings, moving its studio operations and design center into new homes. The company ...

Toy companies including Mattel and the Lego Group have taken note of these customers known in the industry as “kidults” and increasingly are making toys with them in mind. Mattel has tapped ...

Attended by Nicole Sherzinger, Kelsea Ballerini, Chase Stokes and more, Klum’s 23rd annual Halloween party brought Mattel’s iconic ... carpet and charming the crowd. The character had his ...

Are you a print subscriber? Activate your account. By Tim Nudd - 2 hours 59 min ago By Adam Figueroa - 5 hours 20 min ago By Farhoud Meybodi - 8 hours 55 min ago By Adrianne Pasquarelli - 8 hours ...

Mattel Films is developing a live-action “View-Master” feature film with Sony Pictures Entertainment and Escape Artists based on the company’s timeless 3-D image toy, the company announced ...

Move over old MCU (Marvel Cinematic Universe), the new MCU (Mattel Cinematic Universe) has arrived, and it’s ready to launch with 15 announced movies and reportedly 45 more films waiting in the ...

Sony Pictures and Masters of the Universe producer Escape Artists are developing a live-action film based on another Mattel toy line: View-Master, the 3D image reel viewer that was first ...

Mattel Films is banking on a whole generation of fans being nostalgic for the device, teaming up with Sony Pictures Entertainment and producer Todd Black to introduce a "modern take on this ...

Mattel’s new Barbie doll for its Styled by Design series is a Filipina doll by Filipino-American artist and designer Carlyle Nuera. According to Mattel’s website, Nuera’s design pays homage to his ...