By decoupling the commission paid to buyer brokers from seller proceeds, the landmark class-action lawsuits brought against NAR and other large national brokerages on behalf of consumers have ...

It's a good time to be a first-time home buyer. No, really. For one thing, current market conditions are keeping possible repeat buyers on the sidelines. A Zillow report says current homeowners ...

Also known as a seller or owner financing, this is usually done in situations where the buyer cannot qualify for a mortgage through traditional lending channels. A purchase-money mortgage can be ...

That richer understanding is best achieved by creating buyer personas: avatars of your target customers that help to conceptualize them as real human beings with individualized needs and wants. Buyer ...

See AI persona. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction requires permission.

However, almost everyone who uses the Internet has a digital persona that is created by third parties and derived from their Web surfing history and social media posts. THIS DEFINITION IS FOR ...

The sad truth is that most startups have no clue about their buyers’ profile & buyers persona. A buyer persona is a fictional representation of your ideal customer; a buyer profile represents ...

If you’re like me and you’re excited for this fall’s Metaphor: ReFantazio, the next turn-based fantasy RPG from the team responsible for some of the most beloved Persona titles, you owe it to yourself ...

For companies in the pharma sector struggling to become more 'patient-centric' and 'customer-centric' on social media, the creation of buyer personas can be transformative in helping to outline ...

This is where Buyer Personas come in. This week’s blog is all about buyer personas and how businesses can use them to target their ideal clients or customers more effectively. Buyer Personas are ...

Hopefully you will find these buyer persona tools useful to your target market research. Are there any that you would like to add as well? Have fun with these tips and tools.