Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

By crafting a branding strategy that will appeal to Zoomers, you’re setting up your brand for success as a new generation comes to the fore.

In today’s consumers, a brand has developed beyond only logos and slogans because it is hard to visualize branding activities ...

By investing time and resources into strengthening your brand before entering fundraising mode, you're laying the groundwork ...

We take a deeper look at how food and drink brand agencies work to make their clients' brands stand out from their ...

Committing yourself to a single designer’s vision, GQ’s Noah Johnson argues, is a perfectly valid way to develop your personal style.

Distinctive brand assets are a powerful weapon, but assuming everyone knows your assets as well as you do might be impacting ...

An exclusive interview with Stijn Oyen, the new boss of Design Hotels, which is a Marriott consultancy for boutique hoteliers.

Kapsis was in a student co-op program for GM Holden in Australia from 2009 to 2012. She then ran a small business called The ...

The retail environment is rapidly developing, and partnership has become one of the essential tools for success.

Lighter and more compact than ever before, Dainese's new airbag vest can save your life without cramping your style.

Audi is introducing a new car brand specifically for the Chinese market, simply named "AUDI" in capital letters. Built on ...