Ask the consumer. Listen to comments across social media modes, or include a QR code linking to feedback. I trust the person ...

Nike’s slogan, "Just Do It," is a perfect example of how a simple phrase can become a powerful brand statement. This slogan encourages action and determination, resonating with athletes and ...

For example, an early Microsoft vision statement ... “While a mission statement focuses on the purpose of the brand, the vision statement looks to the fulfillment of that purpose,” said ...

After an M&A transaction, a well-executed brand positioning exercise can be the difference between a smooth transition and a ...

Pandora just posted its fifth consecutive quarter of double-digit growth. It is transforming from charm bracelets to a full ...

These small items may seem simple, but the right choice can make them statement pieces that stand alone as decor. Prat Living (credit: PR) The Key Holder is a stylish piece crafted from circular ...

Prince William accessorizes with bespoke tie, a collaboration between previous Earthshot winner and favorite eco-friendly Italian tie brand Wilmok ...

Check out Sue Mizera's blog on branding in B2B from what values to consider to planning and some top tips for CMO's struggling with brand.

Kapsis was in a student co-op program for GM Holden in Australia from 2009 to 2012. She then ran a small business called The ...

Samsung might be looking to expand its mobile lineup beyond the Galaxy brand. New branding could ... Look at hotels, for example: Waldorf Astoria and DoubleTree may both be Hilton brands, but ...

Analyst Brian McNamara from Canaccord Genuity maintained a Buy rating on Solo Brands Inc Class A (DTC – Research Report) and keeping the ...

Gilberto Hinojosa, the longtime chairman of the Texas Democratic Party, apologized for saying immigration and transgender ...